By James Housego
www.graphxlevel3.blogspot.com
Book your seat today at lastminute.com, live every lastminute.
I plan to turn a series of public seats pink, ranging from train to bus to stadium to theatre seats. They will form the basis for a competition, within which if you see a pink seat while on your travels and take a photo of yourself with the seat, then send
it in to lastminute.com and you could be in with a chance of winning 20% off your next booking.
Advertising for the promotional campaign can be placed around the event in which the seat is situated, e.g. On the train it could appear in the metro, in the carriage or on the platform. In a stadium it could be placed on billboards or in the programme.
In addition to the pink seat, a sound element could also be introduced to promote the company, when you take your seat the chair could project the latest offers or information about the competition.
‘Thank you for choosing this seat, with great offers including three nights in 5* Paris from as little as £142 and two nights in 4* Prague from just £98, why not book your seat today at lastminute.com, live every lastminute.’
‘Get away from it all, live every lastminute.com.’
‘Had a rough day at the office, book your seat today at lastminute.com, live every lastminute.’
4 comments:
Some positive feedback...
- There is no need to present your work for the BFG! It doesn't have to be printed so big.
- It is clear that you have to actually go out and create a pink seat. But we don't need to see you actualy making it! We just need to see the product.
- It was suggest that you should make it more subtle.
- The idea of signage is good.
-Last but not least, we are top of the league, say we are top of the league! Arsenal!
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