Percentages, facts or statistics campaign

Another way to link the pink seats is by establishing a series of percentages, with which will then be representative of the number of pink seats that appear at a venue.
Within a football stadium, the percentage and fact can be highlighted in the form of a billboard advert. On the tube as a piece of carriage advertising or on the platform.

Ideas for percentages found so far,

35% keep their passport at the office
45% of Britons have a bag packed ready to get away at a moments notice
82% believe that you can find a better holiday price online
84% believe its quicker
76% Use it because it's more available
76% of British holiday makers do there planning online
67% of all holidays now booked are online
73.5% book package holidays
42.3% of ladies would like to rub suntan oil on Johnny Depp
21% of people book there holiday at the lastminue
18% the most popular forgotten travel item are pajamas

Save this amount when booking lastminte
% of people unhappy with there jobs
% of people who hate there boss
% of holidays booked each week with lastminute.com
% of football fans or tube users that use lastminute.com

fed up of losing, be a winner with lastminute.com
boss 0 lastminute 1
work 0 lastminute 1

Teaser campaign

This idea involves the turning of a number of seats pink, in the example below on the underground. This would be done on a Monday, it becomes a conversation point as to why the seats are pink, later on in the week (on Friday) an article could appear in the metro, or as an alternative cover as shown below, or as a pullout, or on the platform or above the seat in an advertising slot. Which connects the pink seats with lastminute.com and the notion of booking your seat today.

Had a rough week?
Need a break?
Is work getting you down?
Bored of delays?
Looking for inspiration?
Fancy a change from the usual?
Want to be pampered for a change?

pull up a pew,

Brighten up your week with lastminute.com book your seat today.

Lastminute seat cont. - Book your seat today, Live every Lastminute.com

My idea is based around the concept that most of the events on lastminute.com involve booking a seat, be it at the theatre, plane, train or comedy club. The idea was to turn one seat out of a section of public seating pink, with print based adverts located near by for clarification and association.

Ideas that developed on Thursday,

The idea of a rent a bike scheme.
Turning a whole tube (train) carriage pink.
Booking your seat on the tube (event).

I now need to start looking at various seat textures and materials. Below are a selection of mock-up pink seating situation examples:-

Lastminute seat

This idea involves the turning of a series of public seats pink, this could be on the train, the bus, park bench, museum, stadium, aeroplane, bus stop, toilet seat, restaurant, cinema, theatre, pub, shopping centre, back of a taxi etc. The idea is to encourage you to book your seat with lastminute.com. It could incorporate the slogan live every last minute, (book your seat today).

MTV

For the MTV Brief I have had the following ideas and thoughts,

MTV takes over the tube, music on the tube. TV screens on the underground to entertain you while travelling to and from places. Tannoy announcements.

Music on the streets, record sounds, noises from the streets, buskers, shops, cars, conversations, music is everywhere.

Take over places where it is quiet such as the library.

Music pods land in city centres, playing and screening MTV.

Make giant MTV letters and place them either in cities and or at festivals and let people graffiti on them, the graffiti is the virus spreading.

Human pack man, a pack man (Virus) goes around the city collecting and consuming MTV viewers. The virus grows and spreads. Based on computer game.

Lastminute.com

Community TV Trust

The Freewheelers Theatre Company