Lastminute seat cont. - Book your seat today, Live every Lastminute.com

My idea is based around the concept that most of the events on lastminute.com involve booking a seat, be it at the theatre, plane, train or comedy club. The idea was to turn one seat out of a section of public seating pink, with print based adverts located near by for clarification and association.

Ideas that developed on Thursday,

The idea of a rent a bike scheme.
Turning a whole tube (train) carriage pink.
Booking your seat on the tube (event).

I now need to start looking at various seat textures and materials. Below are a selection of mock-up pink seating situation examples:-