Book your seat today at lastminute.com, live every lastminute.
A series of public seats are turned pink, these range from train to bus to stadium to theatre seats. They will form the basis for a competition, within which if you see a pink seat while on your travels and take a photo of the seat, then upload it to lastminute.com or send a picture message and you could be in with a chance of winning 50% off your next booking.
Images will appear on the website and be entered into a prize draw, with the winner receiving 50% and 10 runners up each receiving 10% off. The basis for the campaign is that most of lastminute.com services all to a certain extent involve the booking of a seat, book your seat today with lastminute.com. Advertising for the promotional campaign can be featured around the event in which the seat is situated, e.g. on the train it could appear in the Metro, in the carriage or on the platform. In a stadium it could be on the billboards or in the programme.
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